Topline Social Media Management

Experience & principals

Scroll ↓

objective

Throughout my career, I have lead the social media presence for various companies on different channels. Over time, as I proved my ability to foster and maintain online communities, my responsibilities grew. I enjoy the challenge of distilling complex information into engaging, digestible pieces of content, or showcasing the clear value in a highly-technical offerings.

Above all contributions and skills built, I rely on three key principals to navigate online channels and drive towards success.

Outside-in & Inside-out: Blend internal stories with external trends for online relevance and competitiveness.
Consistency above all: Maintain consistent content delivery to fortify brand presence and foster lasting connections.
Value-driven at heart: Deliver informative, entertaining, and problem-solving content to engage audiences and build trust.

While channel strategies and other complexities in social media management arise , these principals remain.

topline social media
accomplishments

Crafted distinct Tone-of-Voice for managed platforms
Formulated growth strategies for follower acquisition
Community management, audience engagement and sentiment analysis
Content strategy, creation (visual + copy) curation, targeting, moderation and monitoring
Implemented organic social campaigns on flagship stories, people news and company milestones
Identified and adopted novel trends on TikTok & LinkedIn
Maintained presence during low-activity periods: Summer campaigns, Christmas campaigns
Single point of contact to commercial department for insights on promotions and services
Built close relationships with other Marketing teams in our network to further amplify reach of our organic posts
Efficient knowledge of online video environments (editing videos, creating captions, thumbnails, content formats) for different channels, compression and file transfer
Orchestrated large-scale follower migrations for Facebook & LinkedIn, ensuring seamless transition for new unified community