Isobar
Thriving with a #CultureofMany
Recruitment Campaign
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objective
The Culture of Many recruitment campaign strives to spotlight our colleagues' notable accomplishments, nurturing a more cohesive community. By highlighting diverse talents and individuals, the goal was to embrace a culture of inclusivity, fostering open-mindedness and courage.
This culture encouraged colleagues to view differences as gifts rather than obstacles, presenting our organization as an inviting platform for spontaneous applications.
personal accomplishments
Developing key concept of #CultureofMany, inspired by speech from Isobar CEO Jean Lin
Writing strategic brief to encapsulate campaign goals and details
Conducting surveys for participation
Curating questions validated by management
Setting up all audiovisual scene for filming in Geneva offices
Filming & Post-production
business impact
Transformed into a premier platform for spontaneous applications across departments
Colleagues showcased themselves with pride, bolstering the Marketing department's operational efficiency for high-quality content creation
While more videos originated from Switzerland, internal movements led to the campaign's adoption and continuation by colleagues in the Czech Republic, highlighting their workforce's talent
