Merkle

Recruitment content filmed in CNN Money Switzerland studio

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Following a large-scale merger & rebranding, #MeetMerkle was designed to introduce and highlight the expertise of our new, unified team.

This initiative aimed to foster a new company culture, setting the standard for future marketing activities and our new shared organization.

Conducting surveys to identify colleagues willing to contribute to video content
Writing Strategic brief (Objective, Look & Feel, participants, questions, tertiary content)
Managing all GDPR activities to assure public promotion of videos
Organizing logistics of full day filming in CNN Money studios in Zurich
Maintaining strong relationship with the post-production team

Set a high standard of quality
Material used for future promotion of commercial activities (webinars, launches, etc)
Helped foster familiarity amongst new colleagues and helped set a new company culture

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Colleagues positioned as local subject matter experts in CRM, commercial loyalty, etc

Group photo following filming wrap