International Committee of the Red Cross (ICRC)
Sourcing Top Talent for leading humanitarian organization.
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objective
After supporting the opening of a support department named Application Service Center (ASC), we actively designed a targeted talent acquisition campaign. Our goal was to attract top talent to bolster ICRC's global mission of safeguarding the lives and dignity of victims of armed violence.
In close collaboration with ICRC's HQ members, we crafted a multi-series campaign to address the pressing need for resources in several technical departments: Collaboration, Data, ERP (Enterprise Resource Planning), Web/Apps, and Project Management.
personal accomplishments
Running internal workshops to define target locations, functions and messaging
Setting geographic and skill targeting for all 26 open positions
Creating visuals and variants depending on target function
Liaising with ICRC marketing department to assure our promotion was on brand
Orchestrating multiple highly targeted paid campaigns via LinkedIn Campaign Manager
Optimizing & reallocating available resources on changing priorities
business impact
Beyond succeeding the goal of sourcing top talent to fill all 28 roles within 3 months, this was a successful activity to bolster a long-term partnership with our client.
growth metrics
28
Positions filled over three months of Paid Advertising on LinkedIn
6
Targeted recruitment campaigns running simultaneously across different geographic and demographic targets