Isobar

“20 minutes in the morning to accelerate your business”

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The YourTech20 Webinar Series was launched as an immediate response to the start of the global pandemic. Colleagues were selected, giving them a platform to define a webinar topic linked to their own field of expertise. ​

Being quick to conceptualize and launch this series was of utmost importance to maintain contact with our colleagues, and the public. The value of this series was underpinned as “20 minutes in the morning to accelerate your business”.​

personal accomplishments

  • Creating webinar name and logo while commercial teams built topic calendar​

  • Building landing page for webinar registrations, recordings and commercial inquiries ​

  • Coordinating ongoing online promotion and email communication preceding each weekly webinar​

business impact

  • Successfully maintained brand visibility as the world adjusted to a new normal​

  • Attracted new client prospects​

  • Empowered employees to step forward with topics to share with clients​

growth metrics

20+

Webinars run at a frequency of 1/week

470

SQLs (sales-qualified lead) generated through webinar promotion and post-communication

webinar series

Why CRM? Why Now?
First webinar created to respond to changing landscape

21st April 2021: Digital 360 for Salesforce: Connecting Marketing, Commerce and Communities​

31st March 2021: Riding the wave: How pharma companies keep pace with ever faster digitalization​

24th February 2021: Focus on the Future: Digital Commerce trends for 2021​

20th January 2021: How data & AI push marketing and customer service towards better experience in 2021​

28th October 2020: Deliver tomorrow’s experience today - Go direct to consumer​

14th July 2020: How leading luxury retailers are engaging with customers post the crisis - in conversation with Bucherer​

1st July 2020: Back to Basics with Sunstar - Driving digital acceleration through user-enablement​

17th June 2020: Digital Transformation: Survive or Thrive? With Patrik Gamryd, CEO of Isobar Switzerland and DAN Switzerland​

10th June 2020: Reimagining the e-commerce landscape post COVID-19 with ChannelSight​

3rd June 2020: Email Marketing: Back to the Future​

20th May 2020: How to improve Customer Lifetime Value using Artificial Intelligence​

6th May 2020: From product to customer centricity: How BMW is getting closer to their customers​

29th April 2020: The Digital Maturity Index: take a step back to re-assess yours​

22nd April 2020: Marketing at the forefront of business - with Salesforce​

15th April 2020: Keeping your business fit and healthy with the right platform in place - with HCI​

8th April 2020: Maximize your e-commerce revenue with on-site optimization - with iProspect​

1st April 2020: How digital subscriptions can drive conversion - with TX Group​

25th March 2020: Why CRM? Why Now? Moving into a 'new normal'​

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